内容简介:Marketing_Management06.ppt
Objectives
Influences on Buying Behavior
Buyer Decision Making
Simple Response Model
Model of Buying Behavior
Cultural Factors
Social Factors
Influences on Consumer Behavior
Psychological Factors
Maslow’s Hierarchy of Needs
Four Types of Buying Behavior
Consumer Buying Process
Decision Making Sets
Steps Between Evaluation of Alternatives and a Purchase Decision
How Customers Use or Dispose of Products
Review
Influences on Buying Behavior
Buyer Decision Making
等等...