内容简介：营销管理下载_Marketing_Management02－某咨询公司案例.ppt
Objectives
Define value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers
Improving customer profitability
Total quality management
Determinants of Customer Delivered Value
High Performance Business
The Generic Value Chain
Levi Strauss’ Value-Delivery Network
Satisfied Customers:
Are loyal longer
Buy more (new products & upgrades)
Spread favorable word-of-mouth
Are more brand loyal (less price sensitive)
Offer feedback
Reduce transaction costs
Levels of Relationship Marketing
Customer Development
Customer/Product Profitability Analysis
The Profit Triangle
Quality
Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs.
Review
Define value & satisfaction - understand how to deliver them
The nature of high-performance businesses
How to attract & retain customers
Improving customer profitability
Total quality management
等等...
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