内容简介： Subject or context Major idea or recommendation Benefits or value proposition Evidence and analysis Detailed recommendations and actions IBM believes there is a substantial opportunity in the online leasing market XYZ Company should target the following customer segments: Professional Services and Manufacturing IT, office, and manufacturing collateral classes Small business, small ticket market These customers should be targeted with a multi-channel approach: Indirect Aggregators Direct The major channel to these customers will be the indirect one--through Internet intermediaries that give access to the customer at the point of transaction Each of these channels appeal to customers with unique buying behaviors Competitors are moving into the online leasing space; XYZ Company should move quickly
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