内容简介:of Along the value chain the network, service and sales layer have totally different Key Performance Indicators. This has to be reflected in your future organization ( e.g. by separate SBUs, Profit Centers, or even legal entities).
The network layer has to specialize on wholesale business. Services have to be developed and responsibilities set accordingly.
Service and Sales layer have to clearly differentiate and individualize their services. In saturated markets this is true for old and new, small band and broadband services.
Diversify in b2b ( mobile business) and b2c mobile data products to increase ARPU also in saturated markets.
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