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| Magazine9月的CRM行业评选报告(pdf11)英文版 |
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内容简介：
The time has come once again
for CRM magazine to reward excellence and achievement among vendors in the CRM industry.
CRM vendors have individually and collectively worked to build confidence in the discipline, and
those efforts are paying off.
According to AMR Research, companies
are still making modestbut-
measurable increases in their
spending on customer management
tools and strategies, to the
tune of an additional $600 million
in spending expected for 2004.
Interest is strongest among midmarket
and SMB firms, which we
classify as those companies under
$1 billion and under $100 million in
annual revenues, respectively.
But there was plenty to stir things
up this year. Read on to see what
companies prevailed from 2003,
and how others are leaving an
indelible mark on the industry.
Enterprise Suite CRM
The Market
Anew competitive landscape emerged among the largest deployments
of CRM this past year.Changes in users’ buying patterns
have the enterprise CRM vendors looking for new ways to
maximize growth and profitability. One approach these vendors are
increasingly using is to take aim at each other in an attempt to win over
existing customers. The maturation of the enterprise CRM market,
says Chris Selland, vice president of sell-side research at Aberdeen
Group, means “these days, the only deals you win are the ones you
take away from other guys.”
Another paradigm shift over the past year is the growth of hosted
......
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