内容简介：The Seven-Eleven Franchise System Seven-Eleven has developed an extensive Franchise network and plays a key role in the daily operations of this network. The Seven-Eleven network consists of both company owned stores and third party owned franchises. In 1994 the percentage of company owned stores was 29.2%. To ensure efficiency, Seven-Eleven Japan’s fundamental network expansion policy is based upon a market dominance strategy. Entry into any new market is built around a cluster of 50 to 60 stores. Such clustering gives Seven-Eleven a high density market presence and allows it to operate an efficient distribution system. Seven-Eleven, in its annual report, lists the following as advantages of the market-dominance strategy: 1. Boosts distribution efficiency. 2. Improves brand awareness. 3. Increases system efficiency. 4. Enhances the efficiency of franchise support services. 5. Improves advertising effectiveness. 6. Prevents competitors entrance into the dominant area. Adhering to their dominant strategy, Seven-Eleven opened the majority of the 417 new stores in areas with existing clusters of stores. However, geographically Seven-Eleven Japan has
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