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商务谈判实例(一)


加入日期:2005-10-28 17:09:33

 

    dan smith是一位美国的健身用品经销商,此次是robert liu第一回与他交手。就在短短几分钟的交谈中,robert liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:

    d: i'd like to get the ball rolling(开始)by talking about prices.
                    
    r: shoot.(洗耳恭听)i'd be happy to answer any questions you may have.
                    
    d: your products are very good. but i'm a little worried about the prices you're asking.
                    
    r: you think we about be asking for more?(laughs)
                    
    d: (chuckles莞尔) that's not exactly what i had in mind. i know your research costs are high, but what i'd like is a 25% discount.
                    
    r: that seems to be a little high, mr. smith. i don't know how we can make a profit with those numbers.
                    
    d: please, robert, call me dan. (pause) well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the exec-u-ciser, right?
                    
    r: yes, but it's hard to see how you can place such large orders. how could you turn over(销磬)so many? (pause) we'd need a guarantee of future business, not just a promise.
                    
    d: we said we wanted 1000 pieces over a six-month period. what if we place orders for twelve months, with a guarantee?
                    
    r: if you can guarantee that on paper, i think we can discuss this further.




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